My Blogs

Moodware and Systems of Record

January 20, 2026

Moodware and Systems of Record

I think software is splitting into two durable classes: systems of record that compound data over years, and moodware that sells a feeling. The middle gets vibe-coded away. Remix and distribution will decide the next platform.

Workflow Never Dies: The Rise of Descriptive Runbooks

January 19, 2026

Workflow Never Dies: The Rise of Descriptive Runbooks

Workflows and agents are not opposites but a spectrum. The next generation of workflows will be descriptive runbooks: human-written steps that let agents do the rest.

Evals Are Product Management

January 17, 2026

Evals Are Product Management

How evaluation replaces vibes when shipping agents: failure taxonomies, golden tasks, and regression checks.

Less Control, More Intelligence

January 16, 2026

Less Control, More Intelligence

We built a tightly controlled creative pipeline for ads, then watched it age badly. A simpler loop scaled with model quality and stayed debuggable. The lesson: when performance is equal, choose the simpler system and let intelligence rise.

The Anti-Reboot Stack: Memory, Context, Skills

January 15, 2026

The Anti-Reboot Stack: Memory, Context, Skills

I think the next leap in AI isn’t “smarter” so much as “less rebooting”: remembering what matters, forgetting what doesn’t, and packaging context into reusable skills.

Taste: What Matters When Execution Is Cheap

January 14, 2026

Taste: What Matters When Execution Is Cheap

AI makes “getting it done” cheap. Taste decides what to build, what to omit, and what “good” means—especially when the best benchmark model might be the most average.

AI Is the New Agency

January 11, 2026

AI Is the New Agency

A personal reflection on how AI flips agency vs SaaS unit economics—and why the best AI companies may look like agencies first.